Raising bees and selling honey, this is what She Ping do, a Chinese beekeeper from Chongqing, China who covered his body with more than 460,000 bees!
She Ping is so dedicated to his business. As a honey merchant he think of something that will generate his marketing buzz, and that is to cover his body with the stinging bees! He then made a publicity stunt in which he uses his technique called “bee bearding” designed to increase the sales of his honey.
Bee bearding is quite mainstream in the city of Chongqing in Southwestern China, but unlike other honey merchant his daredevil stunt without wearing any clothes is jaw dropping!
“Of the people who do it naked, I’m probably the most awesome,” She Ping said.